Create A Welcome Email For New Subscribers
Anytime someone new subscribes to a Collection, it can be a nice touch for them to receive an automatic email welcoming and thanking them for subscribing to receive future updates about that Collection.
While this is certainly not a requirement, it's recommended to set this up in your Collection's Smart Campaign before going live with Posts in that Collection. That way, no one misses out on the Welcome Email, and you can rest easy knowing that you're strengthening your communications strategy with your church 📧
To get started, go to Messages in your Dashboard and then select Smart Campaigns. Then, make sure you're viewing Posts from the left sidebar to make sure you're viewing the correct Smart Campaigns. Click here for a quick link.
Next, click on the Smart Campaign you want to add emails to. This will bring you to the email manager for that Smart Campaign. Lastly, click Welcome Email.
In this guide, we'll cover the following topics. Click on any one to jump ahead.
What Are Smart Campaigns?
Smart Campaigns are a part of Nucleus Messages. Whereas you can manually create a Campaign in Messages, Smart Campaigns are automatically created for you, based on other aspects of your Nucleus account. For instance, if you create a Flow, a Smart Campaign is created so that you can send an email to anyone who has submitted through that particular Flow. The same is true of Collections in Nucleus Posts. When you create a Collection, a Smart Campaign is automatically created for you, so you can manage and message your subscribers of that particular Collection.
Note: Unlike regular Campaigns in Nucleus Messages, Smart Campaigns are always automatically active and live. You can always pause a Smart Campaign, but there's no need to initially activate it.
Set Up Your Welcome Email
By default, the Welcome Email is toggled off for any Smart Campaign. Click the toggle switch to Yes.
Now, you can craft the very first email you want people to receive after subscribing to a Collection. But first, you can choose to customize the sender name, sender email & reply-to email. The defaults for these are found in your Smart Campaign's Settings in the left sidebar; however, if you want to change it for just this one email, simply type in a custom sender +/or reply-to email below.
Now it's time to enter a subject line and fill in the email body. The Nucleus email editor allows you to bold, italicize, or underline text, as well as enter hyperlinks, images, or emojis so that you can craft the email you want your audience to receive. It also offers the ability to enter Smart Data, which will pull from available information for your subscriber (such as their first name) to make your email more personalized. To enter a Smart Data option click the {..} button and follow the prompts.
Once you're happy with your email, you can click Save Changes, or you can click Send me a test email beforehand. This allows you to see exactly what a Subscriber would see when they receive your email in their inbox - you can send yourself a test email. (This also helps with catching any mistakes before setting your message live.)
After a few minutes, the test email will be sent to whatever your Nucleus login email address. The email will have [TEST] in front of the Subject Line to help you quickly locate it in your inbox.
What Next?
Once you've set up your Welcome Email (should you choose to do this for your Collection's Smart Campaign), you'll want to learn how to notify your Audience whenever you publish a new Post. You may also want to learn how to set up an automated sequence of emails for whenever someone initially subscribes to a Collection. Click any of the guides below to learn more: