View Campaign & Email Results
Once you’ve started your Campaign, it’s always good to check in on your results to see how well it’s performing, along with reviewing each individual message’s stats.
Are a lot of emails bouncing? Is there a high unsubscribe rate? Or are the majority of people in the Audience successfully receiving all the emails in the Campaign? Knowing these pieces of information is helpful in maintaining a healthy Campaign and Audience.
To begin, go to your Messages in Nucleus People, and then select Campaigns. Click here for a quick link. Then, click to View a particular Campaign.
In this guide, we'll cover the following topics. Click on any one to jump ahead.
Results
The moment a message sends from a Campaign, you will have stats to look at: for your overall Campaign, as well as each individual message sent.
To view results for a Campaign, click on Results in the left sidebar.
To view results for a specific message, find a message that has already been sent (any sent message will be “grayed out”) and click to View.
Then, select the View Results button. While viewing your results, there are a number of different stats you can take a look at.
To make sure you’re viewing the most recent stats, click the Check for New button.
Sent
When looking at Campaign results, this represents the total number of individual emails Nucleus has sent out to your Audience.
When looking at a particular message’s results, this represents the total number of Subscribers the message was sent to.
Delivered
This is the total number of successfully delivered emails.
A good signal of a healthy Campaign is if this number is close to matching your total number of Sent emails. This means that most/all of the email addresses you have in your Audience are correct and active, and most/all of your Audience members are still subscribed to your Campaign.
If your Delivered stat is significantly lower than your Sent stat, you might need to reconsider the content you’re sending out in your Messages, as this could be the cause of people unsubscribing from your Campaign; or the Audience you’ve curated, as several of your email addresses might be invalid or inactive.
Bounced
This is the total number of emails that Nucleus sent, but could not deliver to actual inboxes.
If this number is high, this indicates that several email addresses you have listed in your Audience are either invalid (perhaps misspelled), or they are no longer in use. If you find yourself in this situation, simply review your Audience here to double check all your Subscribers.
Click here to learn more about managing your Audience.
Failed
This is the total number of emails that Nucleus could not send. This usually means that there was an error in Nucleus’ system that prevented some emails from being sent. If you see a number other than 0 in your results, let us know at hello@nucleus.church with the details of which Campaign and/or specific message so we can take a look at what went wrong.
Unsubscribed
This is the total number of your Audience members that have unsubscribed from your Campaign. This includes both people that have chosen to unsubscribe themselves by clicking the Unsubscribe from this list option that is always available at the bottom of each email sent, and people that an admin might have manually unsubscribed from the Campaign.
If you see a high number here, this is a good indicator that the content you are writing in your Messages is likely not appropriate or meaningful enough to those in the Campaign’s Audience.
In this case, it would be a good idea to pause your Campaign and review your Messages (both sent and scheduled to send) to see how you can edit your future content to be more relatable/meaningful to your Audience. (And then, of course, once you’ve refocused your content, reactivate your Campaign 😁)
Or, you could prune your Audience by manually unsubscribing members of your Audience so that the content you’re continuing to send is applicable to the majority of your Subscribers still active in your Audience.
Reported
This is the total number of emails that have been reported as spam. Hopefully this number is 0 or very low. Having emails reported makes it more likely for future emails to land in people’s spam inbox instead of their general inbox, meaning your content is less likely to be read, not just for messages in that particular Campaign, but all your Campaigns across the board for your church.
Typically, emails are reported as spam because the person receiving the email isn’t familiar with the sender’s name or the subject line is similar to other spam/scam emails they’ve received in the past. Alternatively, perhaps the person doesn’t recognize any details in the content of the email, and therefore jumps to the conclusion that it was sent to the wrong person.
The best way to reduce the number of times your emails are reported is to ensure your content aligns with your Audience. Sending content to the wrong Audience doesn’t mean the content isn’t good; it just means the Audience isn’t who you should be sending those messages to.
Secondly, make sure your subject lines are friendly and not misleading. The subject line should match the content of the email.
Third, while this won’t work for every single person in your Audience (unless you have a first name for absolutely everyone in your Audience, and in that case, that’s awesome!), you can always include Smart Data in the body of your email so that when someone opens the email, they see their name, which is always a nice personal touch. To learn more about Smart Data in Messages, click here.
Missed
While you wouldn't see this particular status in the list of all the other statuses, you might see a missed status appear on an email while viewing all your emails in a Campaign. If an email has been missed, this could mean one of three things:
1. The Campaign is archived, but the message was set to send at a date after the Campaign had been archived.
2. The Campaign is paused or not started, but the message was set to send at a date while the Campaign was paused or not yet started.
3. Your account has no more messages left in its quota. While not strictly advertised, to prevent churches from unnecessarily spamming their congregation with hundreds of messages each month, there is a quota of how many emails is a reasonable amount to send within a one-month period. If this is you (i.e. Reasons 1 & 2 do not apply to you) and need to send more emails before your next monthly period restarts your quota, send us a message to hello@nucleus.church and we'll see what we can do 😎
Receipt Logs
Below your stats, you can find receipt logs for every single email sent (either in your Campaign as a whole, or for that individual message). This includes:
- The email address it was sent to
- The name of the person it was sent to
- The name (as listed in your Campaign, not necessarily your subject line) of the specific Message
- The status of the email
- The date & time the email was sent
To find a specific person or email address in the Receipt Log list, you can do so a few different ways:
You can search for a specific email address in the search bar.
You can filter through your receipt logs by selecting the Filters button and then selecting one of five different options which include:
- Bounced
- Delivered
- Failed
- Reported
- Sent
The final option available is to filter through your receipt logs via the Date Picker. This will show you the start/end dates of when the emails were sent.
To reset any filters, click the Reset button and click Save Changes.
What Next?
If you’ve created and started a Campaign and already set a few Messages live, you’re flying with colors! But just in case you need a refresher on anything about Nucleus Messages, check out these helpful guides below: